Our Identity

Our Identity

As a multifaceted holding company, we strive to play a significant role in the economic and social transformation of the country by leveraging expertise, creativity, and human values. Our various subsidiaries, spanning industrial, technology, digital services, consulting, advertising, and social responsibility sectors, are integrated and work collaboratively to achieve the shared and larger goals of the holding. From the very beginning of the establishment of each of our subsidiary companies, we have always believed in utilizing cutting-edge technologies and innovative methods to not only advance economic objectives but also contribute to improving social conditions.

This is why, from the inception of ElectroCheshm Industrial Group—a leading brand in the field of security systems and building automation—to the establishment of Daryamehr Mandegar Holding, which offers digital services and online advertising, and the launch of TiNiNo, the first and most comprehensive child-focused service startup in Iran, we have consistently sought to meet customer needs in an effective and innovative manner.

In line with this, we have also continued our social initiatives through the Atrar Mandegar Darya Charity, aimed at supporting orphaned children and vulnerable families. Additionally, our online store, EcoCenter, offers a range of high-quality products, providing customers with a secure and user-friendly online shopping experience.

Our Mission

The mission of Hamid Mohammadshafiei Holding is primarily to deliver tangible value to customers, employees, and society. We aim to create real change in the community, industry, and daily lives of people, and we are committed to achieving this great goal through innovation, creativity, and social responsibility.

1. Innovation in Industry and Technology

Since its establishment, Hamid Mohammadshafiei Holding has consistently operated based on the real and up-to-date needs of the market. In this regard, ElectroCheshm Industrial Group, as one of the leading players in the security and building automation industry, has achieved a prominent position in the Iranian market by producing and offering advanced products in the field of security and protection systems. Relying on modern technologies, this group launched its first manufacturing unit in 2011 for the production of roll-up doors, demonstrating its commitment to innovation and improving the quality of its services.

2. Digital Services and Online Advertising

In today’s world, online advertising and digital marketing are of great importance. For this reason, Daryamehr Mandegar Holding was established with the goal of developing and providing services in this field. This company, by offering creative and innovative services in digital advertising and website design, has quickly become one of the main players in Iran’s digital market. Additionally, TiNiNo, as the first and most comprehensive child-focused service platform in Iran, plays a crucial role in improving the quality of life for families and parents by providing a variety of services, including psychological counseling, children’s products, and online educational classes.

3. Social Responsibility and Humanitarian Activities

In addition to its business and industrial activities, Hamid Mohammadshafiei Holding has always placed great importance on its social responsibilities. The Atrar Mandegar Darya Charity is one of the most prominent examples of these efforts. Established with the aim of supporting orphaned children and vulnerable families, this charity has worked to improve the living conditions of these groups by implementing various projects and programs. Furthermore, Hamid Mohammadshafiei Holding has always strived to contribute to the betterment of people’s lives through its social responsibility initiatives, particularly in the fields of education and healthcare.

3. Social Responsibility and Humanitarian Activities

Our mission is not only to provide high-quality services to our customers, but also to prioritize the sustainable development and growth of the various businesses within our holding. For this reason, EcoCenter online store has been designed with the goal of offering a diverse range of high-quality products to customers. This online store strives to provide a convenient, reliable, and satisfying shopping experience for its users. With these missions in mind, we aim to further develop the holding and expand the scope of our activities in the near future. Our goal is to influence not only the Iranian market but also global markets by offering innovative services and products.

Our Vision

The vision of Hamid Mohammadshafiei Holding is to become one of the largest and most reputable multifaceted groups in Iran and the region, leading the way in innovation and quality across various sectors, including industry, digital services, and social initiatives. In the near future, we aim for Hamid Mohammadshafiei Holding to evolve into a global brand, making a significant impact in areas such as technology, industry, business, education, and social responsibility.

1. Becoming a Leading Global Brand

Our vision is to become a globally recognized and reputable brand. We strive to achieve international recognition through innovation, quality, and social responsibility. By advancing and developing innovative and international projects, we hope that in the future, Hamid Mohammadshafiei Holding will be recognized not only in Iran but also in global markets as a trusted and credible brand.

2. Expanding Social and Humanitarian Activities

One of the main goals of Hamid Mohammadshafiei Holding is to expand its social responsibility activities. Our vision is to become one of the largest social institutions in the near future, dedicated to addressing social needs and assisting the most vulnerable groups in society. We strive to make a significant impact on improving the living conditions of those in need through the Atrar Mandegar Darya Charity and our other social initiatives.

3. Pioneering the Use of Modern Technologies

Another of our visions is to be a pioneer in the use of modern technologies and the development of digital platforms. Given the growing demand for digital solutions and online commerce, Daryamehr Mandegar Holding and EcoCenter, as an online store, are always striving to create efficient online business platforms and develop innovative tools for various industries.

Our Values

We have adopted a set of key values that have not only contributed to our business success but have also helped create positive changes in society and improve economic and social conditions. These values serve as a guide for our team and form the foundation of our decision-making and strategies.

1. Innovation and Creativity

Our vision is to become a globally recognized and reputable brand. We strive to achieve international recognition through innovation, quality, and social responsibility. By advancing and developing innovative and international projects, we hope that in the future, Hamid Mohammadshafiei Holding will be recognized not only in Iran but also in global markets as a trusted and credible brand.

2. Sustainability and Social Responsibility

We believe in our social responsibility and are always striving to make a positive impact on society. Through the establishment of the Atrar Mandegar Darya Charity and providing services to orphaned children and vulnerable families, we have demonstrated that business development must be accompanied by social responsibility. Sustainability in business means creating long-term positive impacts on the environment, society, and future generations.

3. Enhancing Quality and Productivity

We are constantly striving to enhance the quality of our products and services. At ElectroCheshm Industrial Group, we adhere to the highest standards in the production of security systems, and at EcoCenter, we provide customers with a diverse range of high-quality products. Additionally, we work to improve internal processes, increase organizational productivity, and contribute to the growth and development of the holding.

5. Commitment to Transparency and Integrity

In all our interactions with customers, partners, and stakeholders, we emphasize transparency and integrity. These qualities foster mutual trust and long-term relationships with customers and collaborators, helping us to be recognized as a reputable and reliable brand in the market.

6. Fostering a Team Culture and Collaboration

We believe in the value of collaboration and teamwork. As a holding company composed of various businesses and startups, Hamid Mohammadshafiei Holding has always emphasized cooperation and fostering a team culture within the organization. As a result, all members of our team work in harmony and alignment with each other to achieve shared goals in the best possible way.

7. Customer Focus and Their Needs

All of our activities are designed and developed based on the needs of our customers and target market. At Daryamehr Mandegar Holding, by offering digital services, and at TiNiNo, by providing specialized services to parents and children, we have always aimed to deliver services and products that not only meet our customers’ needs but also exceed their expectations.

8. Achieving a Better Future

We believe in building a better and brighter future for all our stakeholders. At Hamid Mohammadshafiei Holding, this belief is embedded in all our projects and initiatives. From innovative projects in technology and industry to social and philanthropic activities, we are always striving to create positive and sustainable changes in society that will benefit future generations.