History and Developments
History and Developments of Shafiei Holding
Hamid Mohammad Shafiei, a prominent Iranian entrepreneur and manager, with over two decades of experience in industry, engineering, and entrepreneurship, is one of the most influential economic figures in Iran. He is not only recognized as a successful manager at the national level but has also played a vital role in advancing the country’s economic and social transformations by establishing various industrial and social ventures. Hamid Mohammad Shafiei Holding, as a multi-purpose holding company with diverse experiences in various industries—from technology and security to social services—has always aimed to bring about positive changes in the Iranian society and market.
Based on innovation, creativity, and social responsibility, the subsidiaries of Shafiei Holding include brands that each engage in impactful and transformative activities in their specialized fields. This history outlines the formation process of Hamid Mohammad Shafiei Holding and its significant advancements over the years. From its inception to the present, this group has managed to become one of the main players in Iran’s industry, contributing to the country’s economic and social growth.



1. The Beginning: Establishment of Electrochasm Industrial Group
Electrochasm Industrial Group was Hamid Mohammad Shafiei’s first step into the world of industry and entrepreneurship. Established in 2004, the group aimed to provide security and protection systems for buildings and establish building automation infrastructure. Initially, the group’s activities were limited to supplying security systems, including CCTV cameras and fire alarm systems. However, gradually, and in response to market demands, Electrochasm became one of the pioneers in the security and automation industry in Iran.
Despite intense competition in this industry, Electrochasm distinguished its products and services from domestic competitors by leveraging modern technologies and a specialized team. In 2011, the group entered the manufacturing of security equipment by launching its first production unit for roll-up doors, taking a major step towards localizing this technology. This decision not only reduced dependence on imports but also improved quality and reduced costs in the domestic market.
In recent years, Electrochasm has made a significant move into e-commerce by launching an online marketplace platform, providing a space for sellers, importers, and manufacturers of security and building equipment. This initiative has not only contributed to the growth of the security product market but has also created a new business model in the construction and protection industry. The platform, in particular, has provided small and medium-sized businesses with an opportunity to introduce their products in a competitive market with lower costs.
2. TiniNo: Innovation in Child and Family Services
TiniNo” is a unique startup established with the aim of supporting and improving the quality of life for children and parents in Iran. In recent years, this startup has become one of the pioneers in the field of specialized child services in Iran, offering a range of educational, consulting, and product services that cover all the needs of a family in terms of child development and upbringing.
The services provided by TiniNo include psychological counseling for children and parents, educational classes for various skills, and the production of digital content in different areas of child growth. This platform has managed to combine physical and digital services, becoming a comprehensive and unique platform that addresses the complex needs of families in Iran.
3. Daryamehr Mandegar Company: A Revolution in the World of Digital Advertising
In 2021, Hamid Mohammad Shafiei entered the world of digital advertising and online marketing by founding Daryamehr Mandegar with the aim of creating innovative services in the field of digital advertising. The company, focusing on online marketing services, website design, and digital content production, quickly became one of the key players in this industry. Daryamehr Mandegar Holding, established with specialized teams and modern management methods, rapidly became a leader in digital marketing in Iran.
Given the rapid growth of the digital space and the increasing need for innovative advertising services by businesses, Daryamehr Mandegar was able to significantly help both small and large businesses achieve greater success in the online space by offering creative and targeted solutions. Especially in the areas of digital content production and targeted advertising, the company became one of the main players in the online advertising market.
One of Daryamehr’s major achievements was the establishment of the “TiniNo” startup, the first and most comprehensive specialized service platform for children in Iran. This startup, aimed at providing psychological counseling, educational classes, and products related to mothers and children, became one of the main resources for parents in Iran and succeeded in enhancing the quality of life for families through its specialized services.
4. Atre Mandegar Darya Charity: Social Responsibility at the Heart of the Holding
Hamid Mohammad Shafiei, while advancing his business activities, has always emphasized his social responsibility, and the Atre Mandegar Darya Charity is one of the prominent examples of this approach. This charity was established with the aim of supporting orphaned children and vulnerable families, quickly becoming one of the active organizations in the field of social responsibility. From its inception, the charity has undertaken initiatives such as providing basic needs, education, and financial support for orphaned children, and through various social projects, it has worked to improve the living conditions of vulnerable groups. By utilizing innovative approaches in supporting orphaned children, the charity has made efforts in areas such as education, healthcare, and social welfare, creating significant positive impacts on the lives of this community.
5. EcoCenter: Online Sales with a Focus on User Experience
In recent years, as part of expanding his service portfolio, Hamid Mohammad Shafiei entered the world of online sales and established the EcoCenter online store. EcoCenter is a multifunctional online store that offers a variety of products across different categories, including home appliances, sports equipment, digital devices, clothing, and cosmetics. The main goal of this store is to provide a secure, simple, and high-quality online shopping experience for users. As a reputable and quality online store, EcoCenter has quickly established its position in the Iranian market and has become one of the most popular online shopping websites.